Aged athletes perform well along endorsing products for example Roger Federer, Tom Brady, Serena Williams and Floyd Mayweather. There have been athletes who have retired in their respective age like Kareem Abdul-Jabbar who played until 42. But due to progress in science, medicine and health more of today’s lead athletes are standing out beyond prototypical retiring age.
According to Forbes, which trails athletes pay checks these athletes are bagging major endorsement deals and six of the top 20 earning athletes of 2017 are over the age of 35. According to Elizabeth Lindsey of the marketing agency Wasserman there is a rationale to sign well established athletes.
She says Market is perilous than ever before because everything is moving at a fast pace. The more the risk is detached the better, and aged athletes are more experienced. They have been shortlisted they can comprehend the responsibility of a pact and know how to behave.
Federer is the supreme example. This tennis star who achieved his 20th Grand Slam title at the Australian Open at the age of 36, a remarkable achievement as he is the first player to touch this milestone, and also because he has bounced back into his career after a knee injury. Upon undergoing his surgery he went on to win both the Australian Open and Wimbledon in 2017.
He also endorsed the best products like Nike (NKE), Mercedes-Benz, Rolex, Credit Suisse (CS), Lindt chocolates, Jura coffee and Wilson. Last year he signed a pact with Barilla pasta.