Facebook losses young users in huge amount than its overall audience, says latest network usage forecast report. The report for social network usage released by eMarketer research company says that Facebook is supposed to dispatch its 18 to 24 years old users for the first time ever in history, along with a prediction that 5.6 drop in the users of this age group could be seen.
Last year, digital network usage measuring company predicted that Facebook will face 3.4 per cent decline in 12 to 17 year old users in the United States in 2017, which was the first time that the company had predicted a drop in the social network usage by Facebook users from any age bracket.
Principal analyst, Debra Aho Williamson from eMarketer stated on Monday that, “Snapchat could eventually experience more growth in older age groups, since it’s redesigning its platform to be easier to use. The question will be whether younger users will still find Snapchat cool if more of their parents and grandparents are on it. That’s the predicament Facebook is in.”
EMarketer’s forecast report expects that the giant social media, Facebook may lose about 2 million users, who are below 25 years old, while at the same time Snapchat will get 1.9 million users from the same age group.
A social scientist, Julie Smith from Denver said in a statement that, “Teens want that instant gratification. That’s why Snapchat and Instagram work well for them. Their minds move quickly. Facebook feels like an investment of their time and they don’t want to invest their time in it.”