Numerous companies slash ties with National Rifle Association; this includes American businesses, including car rental companies and airlines, an insurance giant, and a major bank, etc. as a result of deluge of criticisms from customers on social media.
The backlash commenced with First National Bank of Omaha (FNBO), which possessed the NRA-branded Visa credit card. It said that it will have to renew the contract. Soon followed the rest of the companies that stated it had decided to terminate their membership discount programs.
The movement emanates amidst more severe gun control especially after a shooting at a high school in Parkland, Florida, last week that claimed the lives of 17 people. These advances have been declined by the NRA which instead is blaming school security, the mental health system and the FBI.
A representative for Visa said in a statement that FNBO has educated them of its intent not to resume the NRA co-branded card program when its liability with NRA expires. He also said that they will assist the issuer’s attempts to shut down the portfolio without any hassles.
A marketing website for the card said that customers would safeguard autonomy with the NRA Visa Card by assisting finance NRA programs. The advertisement beamed that it would offer $35 after their first transaction, enough to compensate their one-year NRA membership.
The ones who escaped the Parkland shooting and customers demanded that companies terminate any NRA-related programs.