European Union imparts more nutritional information along with details of involved ingredients in order to rejoin the proposal received last year from the European Commission to grow the alcoholic beverages self-regulation.
The mutual voluntary obligation of providing consumer knowledge has been presented by seven marketing associations introducing manufacturers of beer, spirits and cider, to the Commissioner for Health and Food Safety at the European Commission, Vytenis Andruikaitis.
Wine sector of the European Union is managed by Confédération européenne des vignerons indépendants (CEVI), Copa and Cogeca, Comité Européen des Entreprises Vins (CEEV) and European Federation of Origin Wines (EFOW).
Bernard Farges, president at EFOW said in a statement that, “We are committed to meeting consumer expectations. The European wine sector doesn’t have anything to hide. We are proud of our quality products and strict oenological practices. The solution we propose today aims at maintaining this trusted relationship with consumers. The sector commits itself to an approach which allows indicating, either on the bottle or on-line, the calories per 100ml and the ingredients, in accordance with EU legislation.”
However, according to the European Consumer Organization (BEUC), the manufacturers of alcoholic products have been failed to fulfill the consumers’ requirements for on-label information accentuating the vital details like amount of sugar present in the alcoholic beverages.
Director General at BEUC, Monique Goyens said that, “The industry is granting itself too much flexibility to decide how much information consumers can see. As consumers make shopping decisions in a matter of seconds, it is unrealistic to expect they will take a few minutes to check online how calorific wine or vodka is.”