Google unveiled $300 million News Initiative to fight fake news. It aims to help publishers stem the tide of misinformation and their shrinking bottom lines.
Subscribe with Google lets you use your Google account to pay for and manage news subscriptions. The news industry might blame its decline on sites like Google, but they all must struggle with the rapid increase of “fake news.” The search giant hopes to address both points with its $300 million News Initiative.
With online ad revenue on the decline, publishers like The New York Times and The Atlantic try to monetize their sites with limited numbers of free articles and paywalls. This is frustrating for those used to getting their content for free. And also for those who do not want to manage several separate subscriptions.
Google hopes to mitigate that frustration with Subscribe with Google, which lets people buy, manage, and log in to paywalled content with their Google accounts. Google Play Newsstand currently lets you do something similar. The difference being the content is now shown in a normal browser instead of a separate app.
Google account will act as the middle-man between yourself and news publications. Your content shows up when searching for stuff on Google, so long as you use Subscribe with Google.
Google said the feature has worked with almost 60 different organizations across 18 countries. Subscribe with Google is only one part of Google’s News Initiative.
To minimize misinformation during breaking news, Google improved its systems to emphasize authoritative results over that fresh and relevant news. The prioritization feature built into Search.