Undoubtedly Facebook entraps another issue along with loose privacy controls and Russian manipulation. The issue which traps Facebook is facial recognition.
The Electronic Privacy Information Center and several other consumer groups plan Friday to file a complaint with the Federal Trade Commission. They will ask for an investigation into the network’s use of facial recognition technology.
Facebook is providing a feature which helps users in tagging photos for years. However it has failed to gain proper support for linking biometric markers with individual users, the technology watchdog groups say.
“The problem with use of facial recognition technology is that the people Facebook is trying to ‘tag’ did not consent to being identified,” says EPIC president Marc Rotenberg.
Those processes not only represent privacy concerns that the FTC should look into, but also could be illegal because Facebook has to maintain certain privacy standards under a 2011 agreement with the FTC.
Facebook says that when someone has their setting turned off, it doesn’t use the technology to identify them in photos.
“Our face recognition technology helps people manage their identity on Facebook and makes our features work better,” said Rob Sherman, Facebook Deputy Chief Privacy Officer, in a statement.
It also uses facial identification. It allows users to tag people more easily. This makes them know if they have appeared in other people’s photos or videos. Facebook CEO Mark Zuckerberg is also scheduled to appear next week before Congress to discuss the social network’s data privacy security measures.